Cpl has embarked over the last few years to develop its employment brand, we have always believed we are a great company to work for but with more transparency these days around social media, it is much harder to just say you are a good company; you have to be a good company. Sites such as boards.ie, glassdoor.com, facebook, LinkedIn to name a few can you give you very clear information on organisations.
On LinkedIn you can very easily see who is leaving companies and their retention levels and who might be jumping ships to their competitors.
Twitter and Boards.ie are able to give very direct feedback given their relative anonymity. Glassdoor even highlights poor interview practice and salary levels. With this in mind the only way you can be a good company to work for is to be a good company to work for.
In the past you could win awards, quality marks, have great stats on green initiatives but this may not actually mean that you are a great company to work for. Cpl has spent the last number of years letting people know more about what we are all about through more events for our customers personal blogging, short YouTube videos (many done by staff not the marketing department). Alongside this we have been driving out an updated set of our core values which we are all striving to live every day.
Today at the top of our organisation our CEO Anne Heraty delivered record results, she has been at the helm 22 years and is still hungry for more success and it that entrepreneurial attitude that makes others excited to work for the company. On the same day that she was delivering our results to investors and to the media our long term office cleaner Rita was also on the news, although not that she knew it. She had seen the disabled protestors across at Government buildings campaigning for their rights and decided to bring them a hot breakfast and teas/coffees unknown to most of us…until that is we heard the protestors on radio thanking Cpl for their generosity. Values and employment brand need to come from all levels of the organisation from the Anne the CEO down to Rita, who is more than an office cleaner, she knows the pulse of the organisation, is passionate about the organisation she works for and is not to be played in Poker, for your own sake!