Marketing Salary Guide 2012

Marketing recruitment has changed dramatically over the last few years as the industry digitalises. Traditional marketing roles are decreasing which SEO, PPC, Social Media and mobile sectors are experiencing the greatest demand increase in 2012. The Cpl Marketing division has grown to accommodate this demand and we have recently taken on a number of specialist recruiters to focus on the digital sector.

While digital marketing is definitely growing, there is still a strong demand for communications staff across a variety of industries and roles and a disproportionate amount of demand is coming in for brand managers within the FMCG sector. 


Dublin
€K p/a
Regional
€K p/a

Low

High

Low

High

Marketing Director

80

125

65

95

Head of Online / Ecommerce

75

100

NA

NA

Marketing Manager

65

95

50

80

Marketing Comms Manager

60

80

50

70

Market Research Manager

55

75

50

65

Brand Manager

50

80

40

70

Product Manager

50

70

45

70

Category Manager

50

70

45

60

PPC Manager

45

60

NA

NA

SEO Specialist

45

60

NA

NA

Digital Marketing Manager

45

70

NA

NA

Market Analyst

40

55

35

40

Category Executive

32

40

30

40

Digital Marketing Executive

30

45

NA

NA

PPC Executive

28

45

NA

NA

Marketing Executive

25

35

23

32

Marketing Assistant

23

28

23

27


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If you would like more information on these salary scales, please don’t hesitate to call our specialist Marketing recruitment team on (01) 614 6000